Concern. Honesty. Professionalism.
These are qualities we insist upon in our people, that go far beyond technical expertise alone.
Qualities that make Integrity in Action a reality... and a way of life.
When you meet our team, you'll encounter an eagerness to please and a desire to exceed every customer expectation — both truly rare in this business or in any other. Our people are by far our greatest asset... and your best reason for building an ongoing relationship with Upstate Roofing & Painting.
Meet Our Leadership Team

Bob Morgan

Chief Executive Officer

Bob joined the Upstate team in July of 1998 as an estimator in training. He has served in several management roles since then, including Project Manager, Operations Manager, Sales Manager, Chief Operating Officer, and his current role as Chief Executive Officer (sole owner).

Bob enjoys giving back to the construction industry by serving in multiple leadership roles. In his free time he also enjoys golf and boating.


  • Chairman of the Rochester Builders Exchange
  • Vice Chairman of the National Roofing Contractors Association (N.R.C.A.)
  • Long Standing Board Director of the National Roofing Contractors Association (N.R.C.A.)
  • President of the National Roofing Legal Resource Center
  • Chairman of the N.R.C.A. Industry Image Outreach Committee
  • Roland Williams Champion’s Academy Board Member
  • C.M.A.C. – Marvin Sands Performing Arts Center Development Committee Member
  • State University of New York (S.U.N.Y. Alfred) Advisory Board Member
  • 2018 Town of Henrietta Business Person of the Year Award Recipient
  • 2008 Rochester Business Journal 40 Under 40 Honoree
  • N.R.C.A. Future Executive Institute Graduate (Partnership with North Western University – Chicago, IL) 3 Year Program
  • Chairman of the Rochester Junior Builders Exchange (J.B.X.)
  • Chairman of the N.R.C.A. Future Executive Institute Committee
  • Court Appointed Special Advocate (C.A.S.A.) for Children – Monroe County Board Member
  • Lead Funding & Organizational Team for Flower City Habitat for Humanity Orange St. Project
  • United State Army Corp of Engineers Reservist (1990–1998)

Kim O’Hara

Chief Financial Officer

Kim is responsible for all of the company’s financial functions including accounting, audit, treasury and corporate finance. She also leads all human resource and IT activities.

She is a CPA and her career spans more than 30 years of varied experience in financial construction management.

Before joining Upstate Roofing & Painting in April 2003, Kim served in various Construction Management and Construction Analyst roles for Rochester based companies.

Kim earned her Bachelor of Science in Accounting from St John Fisher College.

Dan Pastore

Vice President of Roofing Operations

Dan’s career at Upstate began in July of 1978 when he began to learn the roofing trade. Since, Dan has served in multiple roles such as assistance foreman, foreman, field superintendent and his current role as V.P. of Roofing Operations.

Dan’s duties include the oversight of Upstate’s low slope and steep slope roofing divisions. Many of Dan’s teammates have been promoted as a result of Dan’s desire to train and sharpen their technical and management skills.

Dan earned an Associate’s Degree in Business Management from Delhi AG-Tech in 1977.

In 2013, Dan was awarded one of the industry’s highest national honors for a roofing field worker. The Roofing Alliance Best of the Best Award which was presented to Dan at the National Roofing Contractors Association Annual Convention Awards Ceremony in Austin, Texas.

Outside of work Dan enjoys spending time with his four grandchildren, his family, fishing and rooting for the Buffalo Bills.

Mike Loughborough

Vice President of Paint and Service Operations

Michael Loughborough joined the Upstate Roofing and Painting, Inc. team in 2007 to lead the newly formed Paint Division. What began as a team of 6 has since grown into a 35-member division that has become one of the top 5 commercial painting contractors in the Rochester area.

In 2019, Michael was named Vice President of Paint and Service Operations and now oversees multiple divisions encompassing half of all Upstate team members.

Prior to joining Upstate Roofing and Painting, Michael worked at Sherwin-Williams for 10 years in various roles, including store management and as a professional coating sales representative responsible for commercial contracting projects in a multi-million dollar, multi-county territory in Western New York. He also owned and operated a bathtub refinishing business for more than a decade.

Michael received a bachelor’s degree in finance and graduated summa cum laude from SUNY Brockport.

He currently lives in Greece, NY, with his wife, Michele. The father of four and classic car enthusiast enjoys fishing, camping and woodworking in his spare time.

Management Team
See Other Members of the Upstate Team